Building Rapport with WIIFO, not WIIFM

http://blogs.richardson.com/2015/05/26/building-rapport-with-wiifo-not-wiifm/?utm_source=Client+Seminar+Sign-up&utm_campaign=b44fbecb82-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_c84f8ec159-b44fbecb82-44635413

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